1. SaaS Product Marketing – Upgrade and Upsell Strate
(Forum/Content Businesses)

Great piece by Joel York on Upgrading & Upselling a SaaS offering... http://chaotic-flow.com/saas-product-marketing-upgrade-and-upsell-strategy/ ...

2. Using Social Media to Manage Innovation
(Forum/Social Media)

... customers will receive the message and the product as Brand 1.0 intended. Brand 1.0’s command-and-control strategy all too often leads its products to failure once they reach the marketplace — or, if the ...

3. Geosocial Networking and Mobile Devices -- 4 Case Studies
(MTIE Blog/Social Media)

... network; 2) create a framework to promote rapid development ofpositive network effects; and 3) create a monetization strategy that is sustainable and flexible. [click to download] Alan Belniak, Katrina ...

4. About MTIE
('Uncategorised Content')

... has taught at the Harvard Business School and the Sloan School of Management at MIT. His research focuses on the dynamic interplay between technology, product policy, pricing, and marketing strategy in ...