1. SaaS Product Marketing – Upgrade and Upsell Strate
(Forum/Content Businesses)

Great piece by Joel York on Upgrading & Upselling a SaaS offering... http://chaotic-flow.com/saas-product-marketing-upgrade-and-upsell-strategy/ ...

2. More data doesn't always lead to a better decision
(Forum/Policy and Technology)

I read this and it made me think of the Zenith TV case from Marketing High Tech Products, and the classic command+control vs. emergence discussion. http://andrewmcafee.org/2009/07/information-is-not-the-answer/ If ...

3. Re:Personal Genetics Tests
(Forum/Biotechnology and Life Sciences)

... with marketing this high-tech product. 23andMe is engaging its customers to co-create the value of their product/service. The value proposition that makes 23andMe's marketing unique is that by inviting ...

4. Personal Genetics Tests
(Forum/Biotechnology and Life Sciences)

... comes to marketing? Cheers, Anirudh ...

5. What is Social Media?
(Forum/Social Media)

Social media should no longer be an experiment for marketers, educators, entrepreneurs — but a core piece of the business and brand ecosystem.

6. About MTIE
('Uncategorised Content')

... MBA students take the three MTIE track core courses as a single cohort. The MTIE core courses are: Managing Technological Innovations Marketing High-Tech Products Seminar Managing the Technology-Intensive ...

7. New Dimensions in Technology
(Web Links / Tech Job Sites)

NDT specializes in the permanent placement of professionals in numerous industry sectors, including Software Engineering, Information Technology, Life Sciences, Marketing, Business Development, Human Resources, ...